How it works?
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What can you do with
Captivate™?
This is where things get interesting! Let’s walk through how Captivate can be used. Imagine a new visitor comes to your website. They are an IP address, nothing more, maybe some basic geographic data. They browse pages on your website, eventually landing on a special page with a call-to-action form. This form collects a few bits of information (e.g. name and email address). Now this visitor is now a known visitor. You may have a contact segment setup to capture these visitors and add them to a specific campaign. These campaigns will send emails, post to social media, and other actions based on either specific times or user interaction. Think of it like a decision tree. If the user opens the email, do this, otherwise do that. These campaigns can span hours, days, weeks, or even months!
Now are you starting to see what’s happening? This known visitor is gradually becoming a contact. As this contact completes various actions, you give them points. These points help you to weight your contacts and see which ones are hot. Once a contact earns a certain amount of points they are automatically moved into your CRM or other system. Now you have a list of contacts you can confidently know are ready to be directly contacted.
Contact Nurturing & Tracking
Captivate provides in-depth and detailed contact tracking along with powerful contact nurturing tools to provide businesses with the tools needed to organize their marketing campaigns. Contact tracking provides page views, time spent on site, and specific interests. Captivate takes contact nurturing one step further by allowing businesses to create any type of additional custom fields for a contact. Using deeply integrated API’s it is possible to tie your CRM fields direct to your contact fields.
Campaign Marketing & Dripflow Programs
Campaigns and drip programs are critical to any good marketing automation program. Captivate comes with flexible, easy-to-use campaign management and drip program creation. Create a campaign and define actions and events which contacts will follow. Automate the process of connecting with contacts and nurturing them along the sales funnel.
Captivate lets businesses define multiple outcome processes and set both date triggered actions as well as activity triggered actions.
Social Media Integrations
Social media networks provide fantastic opportunities to connect with contacts and potential customers. Businesses who recognize the importance of social media and how to use these networks to form relationships will find Captivate's integrations top of the line. In addition, Captivate allows developers to add any additional networks they choose.
Any social network with an API can be integrated into Mautic quickly and easily. Businesses love Captivate's social integrations.
Landing Pages and Assets
Marketing automation uses landing pages to help capture key information from site visitors. Captivate lets businesses create stunning and unique landing pages easily through the integrated page builder. These landing pages provide key information to help monitor site traffic and also allows download monitoring for asset management.
All of these resources working together create a personal profile on each site visitor tailored to their interests and needs and provide businesses with relevant information for building a strong profile.
Heat Maps and Mouse Tracks
With classic analytics software you can find out that some user went from one specific page to another page and then left. Have you ever wondered what users actually do on your website? How they move the cursor (Studies show that 80% of the time the user’s eyes follow the cursor), when they click a button, how they interact with your site, what part of your website draws the most attention, etc.. Captivate™ does exactly that!
Analytics
Get an in-depth look at all customer analytics. From send rates, open rates, conversion rates, heat maps and mouse tracks Captivate has you covered. Its easier than ever to know the Who, What, Where,When and Why of your email marketing and conversions.
A Beautiful & Powerful User Interface
The menu on the left allows you to get where you’re going quickly. You can easily import contacts from other systems. Notice the color bar across the top of the leads, this helps you quickly identify a contact stage. You can also view contacts as cards or as a table.
One screenshot could never give you the complete picture of all that Captivate can do. If you’re ready to see more of the incredible user interface that makes Captivate such an intuitive and user-friendly platform then simply contact us to request an account.
Maybe you need more information but you don’t have to take our word for it. Here’s a few testimonials from our outstanding community. We’re not picking just the best either!
What our customers say
I threw myself deep into it over the weekend and integrated it across everything we have and then started going crazy and coming up with some cool ways we could integrate it into other things. I love the thing.
First off, I want to congratulate the Captivate team on this platform and the concept behind it. Simply incredible. For some time, I’ve wanted to figure out a way to leverage my advertising and digital marketing experience to help truly small business overcome the challenges of modern marketing. Captivate is going to fill a huge void.
I’ve been looking at Hubspot and Marketo in recent weeks, but after finding Captivate I’ve decided to go with it and have recommended it to our marketing department and GM. It is seriously good and I hope it continues to “kick ass”.
As an organization I believe your initiative is awesome, you are giving a huge value in a field that is currently growing and is also dominated by SaaS